On Nov. 13, Sachem High School East students from the Sports and Entertainment Management classes attended a field trip to MetLife Stadium to gain expert insight from business executives and learn the history of the sports venue.
As part of the immersive experience, students learned many real-life elements of marketing and management, beginning with MetLife’s sponsorship deals with Pepsi and Verizon. They then learned how the franchises did their advertising and publicity from the 1920s and how it has evolved for today’s market. Students also learned how the stadium was designed and constructed, including how they convert the stadium from the Giants to Jets between games. Additionally, tour guides shared in-depth information on professional sports, college-level sports, hosting special events such as the Super Bowl, and revenue MetLife generates from hosting lavish weddings, bar mitzvahs, sweet 16s and other private events.
As the tour progressed, students visited key areas of the stadium, including different types of clubs and suites available to ticket holders, the planning room for Super Bowl XLVIII, the outside of the New York Giant’s locker room and the sidelines of the field.