Students at Sachem High Schools North and East interested in careers in marketing gained valuable industry insight through hands-on experience as part of a recent project in William Ward’s College Marketing class.
The project challenged students to design their own unique breakfast cereal and create a marketing plan to accompany their product. As part of the marketing plan, students needed to identify their target market, develop product ideas, and collaborate with their group members to choose a cereal name, packaging, distribution outlets and price. The intricate product designs mirrored those of cereals found in grocery stores now including nutritional facts, games and bar codes.
To conclude the project, students delivered presentations that grabbed the attention of their audience and persuaded them to invest in the cereal they created.