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The Cyber Generation |
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Where others have tagged them Generation Y, Generation Next and even Generation 2001, this group is telling us it prefers to be called 'The Cyber Generation,'" Tillisch said. "It's not surprising given their dependence on the Internet." For example: It's their primary news source -- Four out of five Gen2001 students turn on their computers instead of the radio (57 percent) or TV (55 percent) to get their news and information. Print media such as newspapers and magazines are the least favored (37 percent and 39 percent, respectively) sources of news and information. -- It's how they correspond with the world -- Nine out of 10 Gen2001 students send and receive e-mails on a daily or frequent basis, compared with only 13 percent who write letters by hand. It's how they look for jobs -- More than half (54 percent) of the Gen2001 students have visited the career-planning Web site monster.com, and significant numbers have frequented other such sites like myjobs.com, jobdirect.com and headhunter.com to help launch their careers. |
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